Recently, Suning Sports’ first directly-operated store in partnership with the Adidas brand opened on January 23 at Carrefour on Maliandao, Beijing.
Suning Sports uses the full-scenario shopping concept to join hands with international sports brands such as Adidas. In the future, Suning Sports and Adidas will also launch a series of cooperation in the opening of factory outlet stores.
The Adidas Maliandao store is positioned as a factory outlet store. At the same time, based on the big data analysis of the 600 million Suning industry members, Suning Sports will work with Adidas to carry out differentiated member precision marketing. Improve operational efficiency. Provide brands with more accurate member demands, so as to carry out in-depth product customization, optimize product structure, and meet users’ quality and personalized needs.
Since the fourth quarter of last year, Adidas and Suning Sports Retail have cooperated in the opening of different types of stores in the group’s offline channels in different scenarios.
In October 2020, Suning Sports adidas MBC Jiangsu flagship store opened in Xinjiekou, Nanjing. In the future, Suning Sports will also build a “one city, one flagship” strategic plan in key cities, expand the expansion of Adidas’s offline stores across the country on Suning.com, and deepen strategic cooperation with offline channels of Suning Department Store, Suning Plaza, Suning Appliances, and Carrefour. . </p
