“Friends, the fabric of this casual suit is very comfortable. Just refer to the code number we provide. If you like it, place an order quickly…” Recently, the skills training area of the e-commerce Internet celebrity incubation base in Mule Town, Guiping City Here, the anchor students are taking the intense final exam through practical operations. The incubation anchor is an epitome of the base’s traditional textile and apparel industry leveraging e-commerce to promote sales.
It is reported that the base was officially opened on February 27 this year. It is a tens-billion-level e-commerce Internet celebrity incubation base that Guiping City focuses on building. The total construction area is 12,000 square meters, including a clothing exhibition hall, e-commerce office area, Internet celebrity live broadcast area, e-commerce Internet celebrity incubation skills training area, agricultural and sideline products live broadcast area, college student entrepreneurship and employment center, location shooting area, trademark number processing area, logistics Express delivery area and warehousing area, etc.
“Our clothing industry here has formed a full industrial chain integrating production, supply and sales. We hope that by building this base and integrating resources, we can make breakthroughs at the sales level.” Yao Dawu, the person in charge of the base explain.
So far, the base has attracted more than 80 specialized and large-scale shops and e-commerce (including cross-border e-commerce), driving more than 200 enterprises and self-employed people to return to their hometown for development, doubling the number compared with last year. There are 150 anchors incubating and selling goods, and the anchors sell sportswear worth about 60 million yuan through multiple e-commerce platforms.
“In the next step, we will proactively connect with e-commerce service platforms based on the needs of merchants, hold relevant e-commerce, live broadcast training and other activities to help more merchants realize the transformation and upgrading of their business models.” Yao Dawu said .