This year marks the 40th anniversary of China’s reform and opening up.
In the past 40 years, China has gone from being in dire straits to prospering. Not only has China’s national power gradually grown stronger, but it has also been a 40-year period in which the lives of more than 1 billion people have undergone tremendous changes.
People’s clothing has changed from simple gray and black to colorful and personalized; the diet has changed from providing food and clothing to healthy food; the residences have also moved towards Guangsha with brick walls and stone tiles; the mode of travel has changed from green leather The army of trains and bicycles are heading towards high-speed rail and airplanes.
“Clothes, food, housing and transportation” are the basic elements of life. “Clothes” refers to clothes. The reason why “clothes” is listed as the first basic element is because China has been a “land of etiquette” since ancient times, and Clothes are the external reflection of a person’s spiritual outlook, and their implication is to bring out the best in a person. Clothes can cover up ugliness, restrain evil thoughts, and display beautiful meanings. They are also a concrete manifestation of the importance that ancient people placed on moral character.
Nowadays, with the rise of “privately customized” clothing, consumers’ pursuit of clothing has gradually shifted from the initial focus on cold protection and warmth to more fabrics, styles, colors, and personalization. According to data from Qianzhan.com, in 2011, China’s clothing
The retail sales of clothing category were 571.3 billion yuan; by 2017, the retail sales of clothing category had increased to 1.0356 billion yuan. In the first half of 2018, the national retail sales of clothing products by units above designated size totaled 479.2 billion yuan, a year-on-year increase of 10.1%. With the increase in national income, the capacity of my country’s clothing consumption market continues to expand, and the per capita consumption level continues to increase. The per capita annual expenditure on clothing has reached 3,993 yuan. Among them, more than half of the per capita annual total expenditure on clothing is more than 3,000 yuan, and as high as 13% of the per capita annual total expenditure exceeds 8,000 yuan. China has gradually become one of the world’s largest apparel consumer markets.
As a country with a large population, China’s garment industry is undoubtedly one of my country’s traditional pillar industries and plays an important role in the national economy. The huge domestic demand has enabled my country’s textile and garment industry to develop rapidly. At the same time, It also promoted the development of the national economy to a large extent. However, in recent years, the implementation of green development has gradually become an arduous task and important issue for enterprises, and many enterprises will face transformation pressure.
In the clothing industry, “green textiles” are undoubtedly an important item. However, as a product with a long industrial chain, the acquisition of “green textiles” requires many links from fiber raw materials to final products. Among them, just the acquisition of green fiber raw materials requires certification, inspection and management. Therefore, it is not easy to obtain truly “green textiles”.
So in the colorful ready-to-wear fashion industry, only by truly integrating “green” into it can we be more energetic and have more vitality. The “green” connotation of the ready-to-wear industry depends to a large extent on the support of green fiber materials in the upstream links.
In this context, green development has become one of the most important directions in the chemical fiber industry. In this process, actively carrying out “green fiber” logo certification has become an important starting point. Since the launch of this work, there has been a green wave in the textile industry chain that emphasizes the research, development and production of green fibers and increases the application of green fibers.
According to media reports, with the maturity of “green fiber” production technology and the huge market demand, green fiber will likely fully replace the conventional chemical fiber products widely used in the market. Currently, my country’s conventional chemical fiber output is nearly 5,000 Thousands of tons. The garment industry is under transformation pressure due to market decisions. The annual demand for green fiber has reached one million tons, leaving a huge gap in the market.
Consumer consciousness in the domestic market is also changing. On the one hand, with the general improvement of consumption concepts, domestic consumers are paying more and more attention to green ecological products. On the other hand, in the great wave of green development, more public organizations and platforms have begun to turn their attention to the emerging material industry with green and environmental protection values, and have begun to increase their attention to this industry and carry out public concepts. guide. Against this background, the market demand for green fiber will continue to increase, and once the green fiber market is satisfied, it will bring a new revolution to the clothing material reform in the Chinese market.
At present, Lyocell fiber, also known as “Tencel”, is a brand-new textile and clothing fabric that is woven from natural plant fibers as raw materials. Lyocell fabric is widely used in our clothing, especially women’s clothing. Clothes made with Lyocell have distinctive features and are deeply loved. Lyocell fiber meets the green environmental protection needs of enterprise development, which also makes many consumers realize that environmental protection is closely related to them when purchasing clothing.
A number of internationally renowned brands have taken the lead in the application of green fiber. Global fast fashion brands represented by ZARA and H&M are also paying more and more attention to the selection of green raw materials in the upstream links of the supply chain. According to H&M’s previous goals, it is expected that by 2030, the raw materials used by the brand will be 100% recycled or sustainable. In our country, some retail brands with a strong sense of social responsibility have also begun to try��Do this. In order to improve its product innovation capabilities, a domestic sports brand has made great efforts in materials, technological content, functions and quality in recent years, and has begun to try to use environmentally friendly fabrics. Many of the characteristics of environmentally friendly fabrics are also given by green fibers.
The Kinsale Green Fiber invested by Jinghan Co., Ltd. is currently under construction. The project has introduced the latest generation of Lyocell fiber manufacturing technology developed by Austrian ONE-A Company, and its production quality is in a leading position in the world. It is a green fiber material with excellent performance. It has the performance advantages of natural fibers and synthetic fibers. It shows high dry and wet strength, high initial modulus, small shrinkage in water, good dimensional stability, etc., especially breathability. and comfort unmatched by any other fiber material.
Zhao Xiangdong, vice president of the China Chemical Fiber Industry Association, extended the broad market prospects of “green fiber” in the future through concrete descriptions of life scenes. He believes that in the era of intelligent life, clothing will become a platform and carrier leading future intelligent life, just like mobile phones. By then, Lyocell fabric will become a part of people’s healthy life, and “dressing” will evolve from a simple verb to a way of life.
