Everyone has heard that “the world’s cashmere looks to China, and Chinese cashmere looks to Qinghe.” Cashmere, as a characteristic industry of Qinghe, has continued to grow and develop in recent years by optimizing the industrial model and broadening corporate sales channels. This year, the “Qinghe Cashmere” geographical indication certification trademark was officially approved and registered by the State Intellectual Property Office and became one of China’s geographical indications. Today, let us enter Qinghe County and feel the charm of cashmere.
At Qinghe County Haoli Cashmere Technology Co., Ltd., they are working overtime to make cashmere products destined for Beijing.
The person in charge said that although winter has just entered and the weather is not too cold yet, they have already received supply orders from more than a hundred clothing manufacturers.
Qian Jiquan said that the boom in cashmere sales is inseparable from the strict product standards formulated by the county. The introduction of the standards has changed the situation of various cashmere factories in Qinghe. Quality levels vary widely.
Let them have strict standards from sheep selection, purchase to deep processing.
Although the cost of factory investment has increased compared with the past, the high-quality products have brought them more customers.
With quality guaranteed, Qinghe County has begun to formulate new plans to broaden sales channels by encouraging cashmere operators to open Taobao, Tmall, JD.com, Vipshop We will wait for third-party platforms to bring more cashmere products into everyone’s sight.
Today, there are more than 35,000 cashmere online stores in Qinghe County, including 3 Taobao towns and 27 Taobao villages. The annual sales in 2019 exceeded 90 100 million, ranking second in the list of “Top Ten Counties with the Highest Retail Online Merchant Density in the Country” for four consecutive years, spreading the name of Qinghe Cashmere further and wider through the Internet.
Improve quality and expand sales. Nowadays, with the granting of the geographical indication certification trademark of “Qinghe Cashmere” and the development of the “Belt and Road” international market.
Qinghe cashmere raw materials have begun to be sold to emerging markets such as Madagascar, Turkey, Peru, Nepal, etc., with the total export value increasing at a rate of 20% every year, truly making “Qinghe Cashmere” goes out into the world.